This programme is designed to equip students with a solid foundation in business principles, management practices, and leadership skills. It prepares graduates to understand, analyse, and manage the operations of modern organisations in a dynamic business environment.
Throughout the programme, students will study key areas such as management, marketing, finance, human resource management, entrepreneurship, and business strategy. Emphasis is placed on developing practical skills, critical thinking, and professional competencies, enabling students to make effective business decisions by integrating ethical practices, corporate governance, and digital business tools, ensuring graduates are prepared to navigate the challenges of today’s global business landscape.
Students enrolled in the Bachelor of Business Administration (BBA) programme will gain comprehensive knowledge and practical skills in business management and administration. The programme focuses on developing both strategic understanding and professional competencies, preparing graduates for a successful career in the business and management profession.
Key Learning Areas Include
Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent
Sijil Tinggi Agama Malaysia (STAM)
Matriculation/Foundation or its equivalent
Diploma (Level 4, MQF) / Advanced Diploma (Level 5, MQF) or its equivalent
Diploma Kemahiran Malaysia (DKM)/Diploma Vokasional Malaysia (DVM)/Diploma Lanjutan Kemahiran Malaysia (DLKM)
International Baccalaureate (IB) Diploma
Other relevant and equivalent qualifications recognised by the Malaysian Government
English Competency Requirements (International Student)
If a student does not meet these requirements, the University must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme.
Admission Criteria Through APEL.A
