Dr. Mohamad Salmi Mohd Sohod graduated with Bachelor of Science in Manufacturing and Master of Science in Manufacturing/Industrial Management from Western Michigan University, United States of America in 1984. Beginning his career in the education sector, where his true passion lies, Dr. Salmi as he is usually referred as, was first attached to Universiti Utara Malaysia (UUM). Dr. Salmi held various academic positions at UUM including Lecturer in Management Studies and Senior Lecturer in Human Resource &Organisation Development.

Dr. Salmi’s earnest efforts came to maturation when UNITAR was launched on 21 December 1998. His pervasive experience in the academic field led to his appointment as the Professor and simultaneously as Deputy President (Technology) of UNITAR and Chief Executive Officer of United Multimedia SdnBhd, a subsidiary company of UNITAR that develops and manages the e-learning infrastructure and systems of the university.

While still attached to UNITAR, Dr Salmi extended his service to E-TQM College in Dubai where he served as Professor and Associate Dean on Content Development for three years.

Dato’ Hj Abd Rashid Bin Hj Mohd Sharif holds a Master’s Degree in Art and Design Education from De Montfort University, United Kingdom, a Bachelor’s Degree in Industrial Design from MARA University of Technology and an Art Teachers’ Diploma from MARA University of Technology. He is currently pursuing a PhD in Management to broaden his expertise in research and strategic leadership.

With 35 years of experience in educational strategic leadership, compliance, and communication, Dato’ Hj Abd Rashid has a solid foundation in education business and management. His extensive background enables him to guide and develop high-calibre professionals in achieving institutional goals.

He is well-versed in implementing communication programmes that strengthen relationships with ministries, government agencies, local authorities, and partner institutions. He has consistently provided strategic oversight and operational leadership to ensure effective management of institutional activities.

Dato’ Hj Abd Rashid is also experienced in pedagogy, particularly in enhancing student interaction and ensuring effective delivery of programme objectives. He believes motivation is essential to achieving personal and professional aspirations.

Professor Dr. Subramanian A/L Amamalay holds a Bachelor’s degree in Social Sciences from Universiti Sains Malaysia. He is also a qualified auditor of the International Register of Certificated Auditors (IRCA) and is certified in Total Quality Management and Strategic Planning. He is a member of the Institute of Personnel & Development, United Kingdom. He has attended the Senior Management Leadership Programme at Asian Institute of Management. He is an experienced Senior Manager with over twenty years of experience in the finance and education industry.

Mr Subra was appointed as an Executive Director of the Company on 4 November 2015 and currently hold below-listed position under the group level:

1) Minda Global Berhad Group Director for Continuing Education
2) Board of Governors in Asia Metropolitan University
3) Board of Director for: AEGB, AMSB & AMCs
4) Board of Advisor: AMC KK & AMC Kuching
5) Director for: SMR HR Group Sdn Bhd

He has vast experience in leadership roles and human capability development. As CEO of SMR HR Group and SMR Gulf, he has worked across Asia and the Middle East, including Malaysia, Indonesia, India, Sudan, Qatar, Abu Dhabi, Dubai, Bahrain, Saudi Arabia, Oman, Singapore and Hong Kong. He has led and managed several large consulting projects for large GLCs and MNCs. He worked in both government and private sectors in various managerial positions. He worked in MBF Education Group including Taylors and in the Ministry of Social Welfare. He also worked at C Level and has vast experience in Marketing & Sales and General Management. His Human Resources Professional Expertise are:

1) Coaching and mentoring for leaders
2) Talent management & competencies framework
3) Succession Planning
4) Career development
5) Job analysis & job description

Professor Dato’ Dr. Annuar is a distinguished scholar-practitioner with extensive industrial experience in engineering, technology, management, business, and higher education leadership. He began his academic journey by pursuing studies at the University of Missouri-Columbia, USA, on a PETRONAS scholarship, earning a Master of Science in Industrial Engineering, a Master of Business Administration (Finance), and a Bachelor of Science in Industrial Engineering with Magna Cum Laude honours. He also holds a Doctor of Business Administration (DBA) from the University of South Australia, was an Advanced Engineering Fellow at Massachusetts Institute of Technology’s (MIT), and is an alumnus of the University of Oxford Business School.

A Professional Engineer (Ir.), Professional Technologist (Ts.), and HRDC Accredited Trainer, he brings a rare blend of academic rigour and industrial depth to the role. His career began at PETRONAS' ASEAN Bintulu Fertilizer plant as a project and plant engineer, before expanding into key leadership roles across public, private, and international platforms. Notably, he served as President and Group CEO of Kulim Technology Park Corporation (KTPC), spearheading the development of the 4,800-acre Kulim HiTech Park, attracting world-class investors and building cutting-edge facilities in advanced manufacturing, CNC, robotics, IT, and biotechnology.

Professor Dato’ Dr. Annuar has also made significant contributions to Malaysia’s innovation and economic development landscape as Vice President of Technology Park Malaysia, and CEO of KXP Airport City Holdings, His governance experience includes serving on the Board of Directors of Universiti Malaysia Perlis (UniMAP), where he also chaired the Finance and Investment Committees, and holding adjunct professorships at Universiti Utara Malaysia and AMU. He previously held the role of President of the Asian Association of Business Incubation in Shanghai, PRC, and was a Consultant to The World Bank on entrepreneurship and business incubation.

For his exemplary service, he has received numerous honors, including the prestigious Dato’ Setia DiRaja Kedah (DSDK) bestowed by His Majesty The Sultan of Kedah, a Honorary Doctorate in Engineering from UniMAP, and acknowledgement in the Who’s Who in Engineering Malaysia (1st Edition), by the Board of Engineers’ Malaysia (BEM).

As AMU’s Vice Chancellor, Professor Dato’ Dr. Annuar is committed to driving a bold new chapter of growth—enhancing academic quality, deepening industry linkages, and cultivating a dynamic and innovative learning environment. His vision is to transform AMU into a hub where quality education, innovation, and personal development converge, empowering graduates to thrive globally and make meaningful societal impact.

Prior to joining AMU, Associate Professor Dr. Hari is employed full time at Lincoln University College and on part-time basis at several business schools; Malvern International Academic (University of Wales affiliated (UoW)), Knowledge Universe (University of the West of Scotland (UWS), Paris Institute of Management (IPE), University of South Wales and Northern Borneo University College). Hari also served as dissertation examiner for Horizon University of France, Alagappa University of India and Adjunct Lecturer at Guangdong University of Finance.

Associate Professor Dr. Hari completed his PhD in Educational Psychology at a renowned and oldest teacher training university, Sultan Idris Education University Malaysia. His research is on Emotional Intelligence among the youth of Malaysia. Associate Professor Dr. Hari’s journey to a doctorate is empowered by my Master in Management (University of La-Rochelle), Master in Information Technology (Open University Malaysia) and degree in Arts and Social Sciences majoring in International Strategies Studies (University of Malaya). Various degrees had Associate Professor Dr. Hari a multi-disciplinary person.

Associate Professor Dr. Hari’s academic qualifications and previous job experiences as a business development manager have enabled him to move forward confidently in the academic world. He enjoys developing new course modules, course criteria, course proposals and validations.
Associate Professor Dr. Hari had supervised more than 50 MBA and 9 DBA/PhD graduates in completing their respective dissertation.

Dr Hassan Basri holds a Master’s Degree in Public Health from University College Dublin, a Bachelor of Medicine and Bachelor of Surgery (MBBS) from Manipal University, and a Postgraduate Diploma in Medical Education from the University of Warwick, United Kingdom.

He began his professional career with the Ministry of Health (MOH) and the Ministry of Defence (MINDEF), where he gained early exposure to healthcare delivery, clinical practice, and public health systems. In 2014, he joined the University of Cyberjaya’s Faculty of Allied Health Sciences and was later appointed as Director for the Centre of Collaborative Programmes, overseeing franchise and collaborative partnerships.

He subsequently served as Senior Director of Academic Affairs, leading institutional academic management, governance, and quality assurance. Over the years, he has developed broad expertise in academic management, research development, and policy implementation.

With two decades of professional experience across government service and higher education, Dr Hassan Basri now serves as Deputy Vice Chancellor (Academic). In this role, he provides strategic leadership in advancing academic affairs and strengthening research excellence, while ensuring institutional alignment with both national regulations and global standards.

Dr. Sivakumar Pertheban obtained his Bachelor’s degree with Honours in Information Technology (Multimedia Studies) from the National University of Malaysia (UKM) in 2001, a Master’s Degree in Information Technology from the University of Malaya (UM) in 2009, and a Doctor of Philosophy (PhD) from Universiti Teknologi Malaysia (UTM) in 2020.

With more than 20 years of experience as a tertiary educator, Dr. Sivakumar is deeply familiar with the needs of students and the operations of higher education institutions. Since beginning his career in 2003, he has developed extensive expertise in institutional leadership and governance, spearheading numerous task forces dedicated to enhancing operational efficiency, quality assurance, and academic excellence.

Beyond his institutional roles, Dr. Sivakumar has been actively engaged in professional and industry networks. He serves as a member of the Industry Expert Committee (IEC) for Quality under the Human Resource Development Corporation (HRD Corp.), is a member of the Asia CEO Community, and previously served as an Advisory Board Committee member of Exercise is Medicine Malaysia (EIMM).

His contributions have left an indelible mark on the university community, earning the respect and admiration of both colleagues and students. With his wealth of experience and proven track record, Dr. Sivakumar will continue to lead AMU with vision and purpose, contributing significantly to the advancement of higher education in Malaysia.

Ms Massumi is the University’s Registrar and Director of the Centre for Academic, Industry and International Collaboration (CAIC) where she is responsible, among others, to create new relationships for future and potential collaboration, to assist academics faculties and students for inbound and outbound of staff and students ex-change programmes, internship programmes, employment opportunities and other related matters pertaining to assisting academics and students in AMU.

Before joining AMU, Ms Massumi served few other academic institutions in Senior Management positions such as the Head of Student Affairs, Admissions and Records (STAAR) for 7 years and was the Programme Coordinator for Foundation Studies for 4 years. She has over 13 years of academic experience. Her passion in education has helped students achieving their dreams.

Ms Massumi holds a Master of Science in Information Management from UiTM, Bachelor of Management (Hons.) from Multimedia University, Diploma in Banking from UiTM and Postgraduate Certificate in Teaching Methodology (PGCTM) from AMU. Ms Massumi is also actively involves in sports and fitness activities and besides her academic career she is serving the Community Centre at her living area as Fitness Instructor. She is also active in outdoor recreational activities including running and hiking during her free time.

Prior to her academic career, Ms Massumi was a banker and has served RHB Bank for 12 years in various departments before she decided to change her career direction from banking industry to academia. She has received many incentives and awards during her banking service and besides her academic experience, her industry experience and connections play some crucial parts in her current position leading CAIC.